An election advertisement is any message that could reasonably be seen as encouraging people to vote for or against a party or candidate. In New Zealand every one must carry a promoter statement naming who paid for it. Ads appear early because parties want to be familiar long before voters decide.
An election advertisement is any message that could reasonably be seen as encouraging people to vote for or against a party or candidate. In New Zealand every one must carry a promoter statement naming who paid for it. Ads appear early because parties want to be familiar long before voters decide.
If it might persuade you how to vote, it counts as an election ad.
Every ad must name its promoter.
Spending limits apply during the regulated period.
Ads are persuasion, not information, and that is allowed.
Look at the bottom of any billboard, leaflet or social post from a party. There will be a small line naming a person and address. That is the promoter statement, and it exists so nobody can run political messages anonymously.
If you cannot find one on something political, that is worth noticing.
For a set period before election day, spending on election advertising is capped and must be declared. The rules exist so that having more money does not simply buy the loudest campaign for the whole year.
An ad can be completely truthful and still be persuasion. It chooses which facts to show, which words to use, which photograph to run and which numbers to leave out. Spotting that choice is the skill.
Are parties allowed to advertise on election day?
No. There are strict rules about campaigning on election day itself.
Can anyone run an election ad?
Yes, but promoters have to follow registration and disclosure rules.